Social media can be your best opportunity for enhancing relationships and expanding yourself. The Internet has become one of the most fertile sources for finding solutions, connecting with resources, building and maintaining relationships, and so on and so forth. So when it comes down to branding your products for the world to see, using social media could have great advantages.
Amber Ray Accouterments is a one woman operation that specializes in custom accessories such as flower clips, feather headdresses and other custom accessories. Amber Ray is a world renowned burlesque starlet and chanteuse from Brooklyn, NY. Amber Ray shares her beautiful, one of kind flowers for all divas by advertising them through her Facebook page. Followers of Amber Ray across the world also share posts and pictures through social media of the products that Amber Ray Accouterments has to offer. In utilizing Facebook and other social media, Amber Ray has made it easy for followers to view her extraordinary flower clips in every possible way. Amber Ray use models to display her hairpieces; she opens that up to her followers on Facebook. With her clients doing the modeling for her, potential clients see the many different styles of flower clips and hairpieces for all ages in use. Amber Ray Accouterments does offer a few other products, but the highlight of this business seems to tip more to Amber Ray's flower clips which are used more by anyone of all ages. Amber Ray's Twitter account is a reflection of Amber Ray herself, which reflects on her business as well. Amber Ray is a model herself for her products on Amber Ray Accouterments, so it only make sense to follower her on Twitter and receive all her updates. Amber Ray is a world renowned burlesque starlet who travels the world doing shows, teaching burlesque classes, and selling her products. By following her on Twitter, her followers are updated on her whereabouts, allowing them to catch a show and perhaps find Amber Ray at a booth selling her flower clips. You can't go wrong... it's free advertising.
An example of how Amber Ray optimizes through using Facebook and Twitter is that I myself wear Amber Ray's flower clips on a daily basis, and I receive many complements along the way. I always find people who want to know where they can get these hairpieces. Before Amber Ray took full advantage of social media such as Facebook and Twitter and before her Etsy page, people were disappointed that they were unable to purchase the same products without Amber Ray coming to town. Now with the use of her Etsy page, I can refer people to her online store to purchase her beautiful flowers. If anyone is unsure how they can use these beautiful flowers in their normal everyday life, I can refer them to her Facebook page. They will see for themselves the uses for these gorgeous and must have, one of kind flower creations.
Now if we take a bigger company like Pinup Girl Clothing, that offers similar products to Amber Ray Accouterments and compare their uses of Facebook and Twitter, we would come up with the same results. The main difference between the two companies has to do more with the products they offer verses their uses of social media. Amber Ray offers one of kind hand made accessories with a personal touch, that are more beautiful then the accessories that Pinup Girl Clothing offers. In either company they both offer glances of their products allowing "friends" to comment and review through their Facebook pages. Otherwise, Pinup Girl Clothing uses their Facebook page to promote the products they sell on their website the same way that Amber Ray does. Pinup Girl Clothing uses Twitter to promote their products too by advertising sales and promotions that are currently available.
Does it really matter if you have the 2,546 likes as Pinup Girl Clothing verses the 1,255 likes that Amber Ray Accouterments on Facebook? Does it matter that Amber Ray has 3,448 followers on Twitter and Pinup Girl Clothing has 23,752 followers? No, it's what you do with those likes and how you gear your followers in when using social media. Since Amber Ray Accouterments is a small one person operation, you can follow Amber Ray in Twitter through her world travels and announcements about her company. You are dealing with a real person in the real world, not some company. That is what Amber Ray's audience is looking for. With Pinup Girl Clothing, their Twitter followers will only receive updates to the company itself with a few sales and promotions in the balance. Whether you are a small one person company or a bigger company with products found in thousands of boutiques across the world, the use Twitter and Facebook is used to boost sales.
Check out Amber Ray Accoutrements for a one of kind hand made flower for any occasion: http://www.etsy.com/shop/amberray
Check out Amber Ray Accoutrement facebook page: https://www.facebook.com/Amberrayaccoutrements
Follow Amber Ray on Twitter: https://twitter.com/Amberrayc
You can find more information on Pinup Girl Clothing through their facebook page:
https://www.facebook.com/pages/pinupgirlclothingcom/45672000459
or by following them on Twitter:
https://twitter.com/teampinup
